Generate a constant stream of orders with 4 simple ways to sell on Zalo.

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Social media is increasingly becoming an important platform for business and marketing. Among these platforms, Zalo has emerged as a popular social media and communication platform in Vietnam.

With over 70 million users and integrated online shopping features, Zalo is becoming a great opportunity to sell products and build your brand. In this article, we’ll explore how to sell on Zalo most effectively!

What are the outstanding features of Zalo?

Vietnam’s leading AI-powered multi-channel virtual call center.

Zalo is a communication and chat application developed by VNG Corporation in Vietnam in 2012. To date, Zalo has become one of the most popular messaging applications. With Zalo, you can:

• Sending text messages: Zalo allows you to send text messages to friends and family and create private or group chats.
• User connection: You can connect with customers through their phone number, username, user ID, and suggest friends based on location…
• Free voice and video calls: This app offers free voice and video calls, allowing you to communicate directly with others.
• Sharing images/videos: Zalo allows you to easily share images, moments, posts, and videos with friends through chat or on the Zalo page.
• Stickers/Animated Images: Zalo has a large collection of stickers and animated images that you can use in your conversations to express your feelings and emotions.
• Security & Privacy: Zalo prioritizes user security and privacy, offering features such as data encryption, two-factor authentication, and privacy management.
• User-friendly interface: The application has an intuitive and easy-to-use interface, allowing users to have a comfortable experience.

Special

• ZaloPay: ZaloPay is an online payment service integrated into the Zalo application, allowing users to make payments, transfer money, and pay bills.
• Zalo Official Account: Businesses can use the Zalo Official Account feature to create an official page and interact with customers through Zalo.
• Zalo Blog: This is where you can write and share personal articles, images, and videos on the Zalo platform.

What’s special about selling on Zalo?

Why should you sell on Zalo?

As mentioned, Zalo is a vast potential market with over 70 million Vietnamese users. If you know how to leverage and exploit Zalo, this application can generate significant revenue. Below are the reasons why many individuals and businesses choose to sell on Zalo :

A large market

 Zalo has a large user base in Vietnam and several other countries. This creates a great opportunity to reach potential customers.

Payment integration

ZaloPay is part of the Zalo application, allowing users to easily make online payment transactions. This makes shopping on Zalo convenient for both sellers and buyers.

Direct interaction with customers

Zalo allows you to interact directly with customers through chat, enabling you to answer questions, provide support, and process orders quickly.

Advertising and marketing

You can use Zalo’s advertising and marketing features to build brand awareness and increase awareness of your products or services.

Sharing information is easy.

You can easily share images, videos, product information, and promotions on Zalo, helping you reach more people.

Personalization

You can customize your Zalo shop page to reflect your brand and style.

Low cost

Compared to opening a traditional store, selling on Zalo can save on costs related to rent and management.

Easily create a sales page.

You can easily and quickly create a Zalo page to introduce your products/services to customers. Zalo pages have increasingly improved interfaces and features, helping to increase the effectiveness of online sales.

Why should you sell on Zalo?

4 most effective ways to sell on Zalo

1. Selling on personal Zalo accounts.

Selling on your personal Zalo account can be an effective way to generate extra income or reach a smaller market. Here’s a basic guide on how to sell on your personal Zalo account:

Create a personal Zalo account

If you don’t already have a Zalo account, download the Zalo app and register for a personal account.

Prepare a product/service catalog.

Determine the type of product or service you want to sell. This could be a DIY product, a used product, a consulting service, or anything else you want to market.

Create a professional personal profile.

Use images and descriptions of your products or services to create your Zalo profile. Make sure the information and images you share are clear and professional.

Send messages, share product information.

Start by sending messages to friends and family to let them know you’re selling on Zalo. Share information about your products or services by posting photos and descriptions in your status updates or private chats with friends.

Integrate ZaloPay payment

Activate ZaloPay payment integration so customers can pay directly on Zalo.

Interacting with customers

Answer customer questions and provide support if needed. Ensure you have time for conversations with customers and always maintain a professional demeanor.

Create valuable content.

Post articles, images, and videos related to your products or services to generate interest from your friends and followers.

Promotion/Discount Program

Create promotions or discounts to stimulate purchases and attract new customers.

Monitoring and evaluating performance

Use Zalo analytics tools to track your performance and adjust your strategy based on this data.

Post-purchase customer service

After customers purchase a product, ensure they receive it on time and are satisfied with it. Create opportunities for feedback and product reviews. Collect customer contact information and build a customer list to send information and promotions.

2. Selling on Zalo Shop

Selling on Zalo Shop is a popular way to do online business on the Zalo platform. Below is a basic guide on how to sell on Zalo Shop:

Create a Zalo Shop account and verify your account.

To begin, you need to create a Zalo Shop account. This requires you to have a verified personal Zalo account. After creating your Zalo Shop account, you need to verify your identity. The verification process may require you to provide relevant documents and information.

Create a shop page, add products.

Once your account is verified, you can start creating your Zalo Shop store page. This includes providing basic information about your store, such as your store name, logo, description, and contact information. Next, add your products or services to your Zalo Shop store. Make sure each product has a high-quality image, a detailed description, and a price.

Share engaging products/advertisements.

Share your products on your personal profile and in Zalo product sharing groups after creating your Zalo Shop. You can also use Zalo’s paid advertising feature to increase brand awareness and reach more people.

Customer care

During the sales process, create excellent customer support , interact with customers regularly, and answer their questions quickly and professionally. In particular, build a customer list to send information, promotions, and maintain interaction with customers on Zalo Shop. This helps increase sales and creates long-term benefits for the growth and prosperity of your business.

Payment and delivery

Utilize ZaloPay integration or other payment methods to collect payments from customers. Organize the delivery process and ensure products are delivered on time.

Build credibility, track and evaluate performance.

Conduct business transparently and reliably to build credibility within the community. Utilize Zalo Shop’s analytics tools to track your store and product performance. Adjust your business strategy based on the analytics data.

Comply with policies and regulations.

Always adhere to Zalo Shop’s policies and regulations to avoid violations and obstacles to your business.

Selling on Zalo is a current trend.

3. Run Zalo Ads campaigns.

Besides the two methods above, you can sell effectively on Zalo by running Zalo Ads. Through this, businesses or shop owners can proactively create and optimize advertising campaigns, helping to generate hundreds of orders every day.

Currently, Zalo Ads supports three different advertising formats:

• Advertising on Zalo Official Account;
• Advertise your website on Zalo;
• Advertise your products on Zalo.

4. Post sales ads on Zalo during peak hours.

Posting your sales ads during the following time slots will help you attract many customers interested in the products/services you are selling. Here are some time slots you can refer to:

• From 7:30 to 8:00: This is the time when people usually check Zalo and Facebook to update information before working or studying.
• From 11:00 AM to 12:00 PM: Lunch break and mealtime for everyone.
• From 13:30 – 14:00: The time after everyone wakes up from their afternoon nap.
• From 4:00 PM to 5:30 PM: This is the time when people tend to quickly browse through information before heading home.
• From 9:00 PM to 10:30 PM: This is the time when most people are online and most actively interacting.

To improve sales effectiveness, you should post two sales posts daily with regularly updated items to maintain consistent engagement. The content should be diverse, well-crafted, and avoid repetition. Alternatively, you can refer to how shops with high engagement post sales on Zalo . Add illustrative icons, invest in high-quality images with your logo to make your posts more engaging, and highlight the outstanding features of the products you are selling.

Generated hundreds of orders on Zalo with the smart OMICall call center.

Besides selling on the Zalo app , most businesses certainly also have other platforms to support sales and customer service, such as email, live chat, Facebook, Telegram, etc.

Typically, these channels receive a large volume of messages and calls from customers every day. Effectively managing this and ensuring no customer needs are missed is extremely challenging. It not only requires a large number of staff but also ensures that all incoming data is distributed evenly among them.

Therefore, the solution to the above problem is the OMICall multi-channel customer care software . This software can help you operate and manage everything centrally on a single platform. Furthermore, businesses can make hundreds of thousands of automated calls daily with its intelligent Auto Call service .

Double your sales with a professional Zalo account.

Specifically for customer care needs on Zalo, you can upgrade your regular Zalo account to a 5-star standard Zalo OA account to create the best customer experience and build credibility for your business. Businesses can integrate their Zalo OA account and manage customer interactions directly within the OMICall software at any time. Not only does OMICall provide all the features of a professional sales support call center, but it also integrates features for storing and managing customer data (Mini CRM), AI Callbot, negative call alerts (OMI AI – Voice Analysis), and more.

Summary

If you’re an avid online business owner, don’t worry about management solutions because OMICall is a comprehensive tool suitable for businesses of all sizes looking to increase sales revenue on Zalo .

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